Pay Per Link: Boost Your Traffic
Everybody talks about ‘search engine optimization’ or SEO. For many years, webmasters
have been trying to maximize their search results and leapfrog to the top of search
results. Reciprocal links have also been a popular traffic-building tactic. However,
most reciprocal links are relegated to a ‘links’ page instead of a topical page,
and your link may be lost among hundreds of others. Incoming links are among the
most effective methods for traffic building. Instead of a generic ‘links’ page,
your link probably originates among a list of resource sites recommended by the webmaster.
This means the traffic is more focused, and may even be ‘pre-sold’ based on the
trusted webmaster’s recommendation. But not only are incoming links viewed more positively
by real site visitors ‘searchbots’ are also more impressed by inbound links in several
ways. First, more inbound links mean more searchbot visits. This is especially good
if you update your content often, as searchbots are especially fond of updated content.
Secondly, more inbound links, especially within tightly focused keyword areas, add
validity to your site. The searchbot sees these links as ‘votes’ for quality content,
and will adjust search rankings accordingly for that reason. Finally, Google calculates
Page Rank based upon a number of factors. This includes the Page Rank of the pages
that link to you. There are a number of ways to generate one-way inbound links, including:
· Provide a unique, content rich web site.
· Submit your site to major directories.
· Write articles for newsletters that are archived online.
· Write articles for article directories.
· Write articles for your site and allow free reprints with contact information
intact.
· Write testimonials for other sites (they may allow your url in your signature.)
· Participate in forums.
· Look for topical special-interest directories.
· Write e-books or special reports for free download.
· Develop free software for free download.
· Comment on blogs which allow a url in the signature.
· Syndicate your material to other sites.
Almost all of these methods are free or low-cost. However, most are also extremely
time-intensive. And while some are a natural extension of what you’re already doing
on a daily basis there are only so many hours in a day. And if you are working with
multiple web sites, site promotion is more than a full-time job. Pay-per-link allows
for an economical shortcut by paying a nominal fee for quality inbound links. This
link building service can speed up the promotion process and build traffic while
you continue to focus on the best uses of your time, whether that involves improving
the site, developing new products and services, or other promotional methods.
